You have to keep in mind that tapers are not AETA's audience for these products. Their audience is the French TV, radio, and film industry (Canal, ORTM, etc.) and their products are very competitively priced for those markets. The price is high in the U.S. because of duties, import fees, shipping, and the strength of the Euro. AETA is aware of the pricing issues and were having a really hard time pricing the unit competitively in the U.S. given the challenges of the strength of the Euro and establishing a distribution network (which also takes money).