I think folks are being too hard on Shinola. I don't know the micro details but, in regards to the macro, I like what they are doing. They've done more for Detroit than most and they are not putting out crap, banging gangs or selling heroin.
As for their table, for what it is, it is a good all in one product. Guess what. VPI doesn't make their product either. Most of the actual manufacturing is sourced out. Their employees assemble the tables. I know, at least they design them. Well, remember, in the beginning they didn't design either but rather used mostly OEM parts. That's not to say that is what Shinola is going to do but there is nothing wrong with that. VPI never did and never will make their motors. Hurst does. But then again most companies don't make motors. They buy stock, off the shelf motors.
Many tables you see are actually OEM parts sourced out. Many arms were or are made by Jelco. Many tables are OEM ProJect parts. Would you rather have this done over seas or here in the states, with actual quality placed on it, jobs made and taxes collected.
Ask Detroit whether they like Shinola. I think the answer is obvious.