when i was looking seriously at tv almost everyone "in the know" said for rear projection go with sony or samsung
for lcd go sony, samsung, sharp
for plasma go (i forget)
i remember the others because more then one person told me all you have to know is "S"
thats not to say the toshiba isn't good, just passing along the overwelming opinion i got from cc, bb, and local retailers
i agree with nick though watch them and play with them thats your best bet