i compared it to the monster, to some no names, and a couple of cables myer-emco lent me. the picture quality was unreal.
to give you an idea of how good they are- NSF who does all the good calibrations just bought a few thousand dollars worth of component cable from them. that speaks volumes to me.
the color is unbelievably clear, the cables are very well built and the customer service is unbelievable. Also, you can always return them if you dont like them.