Glen,
I was just wondering and thinking of something that seems such an easy thing for your company to do to help you guys and the tapers here...
I noticed that you do not sell your product on your website, but rather through audio vendors (from looking at your page several times and not finding how to buy it on there).
Why dont you offer reduced prices for member here at TS.com - Which would cut out some of the middle-man markup.
Thus, making more profit for your company and reducing financial cost for the tapers.
Seems win/win to me, but I do not know how feasible/simple it is for you if you outsource various functions of your company.
-jon