gotcha.
i remember an article in wired from a few months back (the one with the three actors from king kong on the cover), and it had three plasmas reviewed - and the top of the line pioneer and panasonic were 2 of the 3. the most expensive one won, coming in around five large; i believe the second place finisher was over $3k. one was the panasonic and ine was the pioneer, but i dont remember which was which...