Nice to dream.
"virtual reality audio" via headphones is much different than making software or hardware which will sound three dimensional via loudspeakers. Of course, the unanswered on their website question is "how many loudspeakers" will it take to present their version of 3D? In fact, there is nothing but marketing on their website, I spent 5 minutes on it and could find nothing technical, only marketing talk.
INDIVIDUAL AUTO-CALIBRATION
They instantly calibrate to your unique head size and ear shape, bringing you a listening experience that is customized to the way you hear the world everyday.
REALLY?! Tell us how and we might believe.
I have no more to add to this discussion as I've been there and done that and sincerely wish these folks luck. They will need it (and a boat load of cash) in that industry and this technological environment.