Personally I'm intrigued by their new 'declicker'.
Back on topic tho, a reasonable -> high quality phono pre-amp > external sound device w/ a/d such as an m-audio audiophile.
You can spend up to $20,000 on fancy RIAA tube driven preamps but you can get quality for a few hundred. As for the a/d & soundcard, I prefer an external solution because it is less prone to em interference, imo.