fotoralf, instead of this microphone, what do you think Schoeps should be making for location recordists that they don't already offer? I mean that question seriously, not just rhetorically; I have some ideas of my own, but am curious about other people's.
Their mikes are used in studios a fair amount, particularly in Europe, though, and I think the company is entitled to reach out more to that market. Many vocalists find it peculiar or even unsettling to be miked by a pencil-type microphone in a studio setting; they prefer something side-addressed, with a distinctive, attractive look to it. That preference may not be 100% rational, but there you have it.
Also, I have to ask: Can a microphone really be called "retro" when hardly anyone alive today has seen the earlier model that its look is based on? I've used Schoeps mikes for 40 years now, but the only CM-whatever-it-is that I've ever seen first-hand is the one they keep in the glass case at the company. They had to go out of their way to talk it up and show a picture of it in the brochure, just so that people would know that Schoeps had once made a similar-looking capsule head in the past.
--best regards