To each their own, but $60 is not expensive. Not even close. It blows my mind that people even consider brands other than Sandisk. ridata, adata, transcend, etc. are all..... pardon my tone... complete garbage. If you've followed the SD market for a few years, you should know there is a big difference in compatability and reliability between brands. Sandisk is the best and the money you save is in the neighborhood of a beer or two. There's just no reason whatsoever to use a brand that could cause headaches.