I, too, have been disappointed with Netflix's streaming content. It's not terrible, but it's not particularly good, either. I suspect they're moving as fast as they can to add new content given the constraints placed upon them by media content copyright owners. I would guess the copyright owners <a> are reluctant to provide content to a third party when they're all probably working (either directly or indirectly) on their own streaming options to deliver content direct to consumers, <b> don't want to cut into their higher profits from other distribution channels which are still generating significant revenue, and <c> don't want to agree to long-term deals until the market develops further and provides greater certainty around the revenue generation and profit model.