I can see I still have alot to learn. thank you for taking the time to point a few of my mistakes out.
We all have a lot to learn, about a variety of topics. Life
is learning (or ought to be, IMO). I wasn't so much trying to point out your "mistakes" (which carries a negative connotation), as identify opportunities for improvement. We
all have opportunities for improvement, both personally and professionally.
I guess I am very proud of my equipment to a fault, that might turn people off from it.
It's important to believe in your product. Belief or pride in and of itself is not a "fault". And actually, I have the opposite challenge right now: I don't believe in the solution with which I'm affiliated at work, at least not how my current employer envisions it. As such, I probably turn people off from it unintentionally. But don't tell my boss! I gather you're self-employed, and I must say - in many ways I'm envious.
I will learn from what you have said and try and focus on my communication and my web site / ebay store front.
I think even some relatively simple changes to the web presence will help. I fully understand using the eBay storefront as the transaction mechanism. I would first focus on the eBay listings' content, organization, and layout, though I'm not sure how much flexibility eBay provides in this regard. Then maybe create a Church Audio website (
www.churchaudio.com or some such) as an "organization front". Include info about you, your company, your mission / goals. Be sure to include appropriate metadata so others may find your site when searching for their gear. At first, perhaps just provide product listings - barebones info - that redirects customers to the eBay side of things for detailed info and the actual transactions themselves. Then eventually build up all the product info listings, details and all, within churchaudio.com proper (as opposed to eBay), but still manage the transactions themselves through eBay since that seems a convenient transaction vehicle. But by that point, you have a dedicated CA presence, with full control over content, organization, etc., and only relying on eBay for the transaction itself. Just some thoughts off the top of my head - some might be good ideas, some not so good, so take 'em or leave 'em as you see fit.
Thank you again for taking the time to point these things out.
I truly hope you're taking my comments as they're intended - good-natured and in good-faith. I'm curious to hear Humbug's A:B comps!