it is. Was just typing the reply below..
I do not normalize, I add gain up to -0.2dB to my final wav 24/48 files.
[..snip]
That is normalizing. What you describe is the process you use to achieve the desired normalization of level.
There are various ways to do it, which including tools that automatically calculate how much gain to add to reach the desired target level. Complicating things is the often unstated "level of what?". We're talking about
peak levels not being overly low nor exceeding 0db Full Scale. But
level normalization could also be referring to
loudness normalization, which is a perceptual measure that relates more to RMS value normalization or some measure other than "peak".