In that case, is the 722 a consumer device? It has Firewire, SPDIF, CF, and MP3s (WAV too)...
I'd call something a consumer device based on who makes it and how it's marketed. This thing is definitely marketed to the professional crowd and it's made by a professional company.
But whatever. The point is that it's made specifically for people who will be using it like we will, much like the 722 is. Whereas something like the JB3 was just a fluke and was never meant for people like us to use...