That cable looks and sounds (description-wise) just like the Semflex HPI120, only with a pink sleeve.
http://www.semflex.com/pdf/HPI120.pdf I'm sorry, but it's funny, I can't seem to figure out, what the "hulliflex" really are. I can see it is patented, but that's about it. Don't mean to sound like a troll, but there's quite a lot of fluff in the text about the hulliflex, but no real information. Same with the cable itself. Loads of fluff, about the "hulliflex" making the cable sound better over time (it's a type of plastics, so good luck with that one), and such. But I guess that it's like Coca Cola - it sells because there is an image and a story to go with it. You're buying the story to quench your thirst. And that Coke all of sudden is doing a much better job than water.
Each to his own, though.
I do like the "skinnyness" of the cable, though, but I am not convinced.