On the bottom capsule, it's fixed, and forward is where the red logo is pointing. My LSD2 does have a black dot in one of the little indentations, and that does point forward. That stock photo is deceiving, because it does have the upper cap spun around backwards. The marketing people probably thought it looked better that way, but it raises hell with us.
My advise to newbies... Looking at the top of the mic, rotate the top capsule clockwise until is stops. Leave it there forever (with one minor exception you may never care about). At this point (with mic right side up), the logo points towards the left stack, and the black dot points towards the right stack. Now, take a sharpie and write XY or FRONT or a big mark or something under that switch (note orientation with respect to logo). Now when you set this up, that points front for XY and Blumlein, either right side up or upside down. The reason you do this is because, if you a little confused now, you won't be any less confused after a few drinks hanging upside down over the balcony rail. Trust me on that.

Don't worry about the sharpie being permanent, it rubs off easily. I managed to have the mic pointing towards the bar to the left on two occasions, before I finally had to admit I need this mark.
If you are running Mid/side, then point the logo forward, the upper cap points +=right, which is what it should be, so my above advice about "rotate the capsule clockwise" still holds. That one minor exception that I mentioned is running mid/side with mic hanging upside down.... at that point, you should rotate the upper cap 180*, or just leave it, and invert the side waveform in post.
Using the stock cable... it's labeled "up" and "down" on the plugs. With the mic right side up, down=left (because the logo points left), and up=right (the other one

). Mic hanging upside down, it's the opposite (the up/down perspective is reversed). For Mid/side, mid=left channel, side (top) = right channel, whether you are right side up or not (that's convention with most software plugins).
I agree on the switches. Front switches = lower cap.