ProGold and DeoxIt. Those are the old names. They changed the naming and I'm not sure what they call it now.
I do a bunch of connectors at one time. So, I spray or pour some onto a cotton rag and wipe everything down with it a couple times per year. I use the ProGold much more than the DeoxIT, which is, or was, more useful for really corroded connectors. I can't remember off hand what it was exactly, but I did have good luck using the DeoxIT on something once.
I don't believe that mumbo jumbo that ProGold is a magical potion that makes music sound better or more clear. I just think it's a good general cleaner for connectors.
I started using it when I did sound reinforcement work and have continued using it as a taper. Some guys also use the Caig products on scratchy pots and faders on mixers and recorders.