Cool tool, but should be about half that asking price I'd think.
[rant]
Currently hip audio for cinema/video marketing term now rendered completely meaninglessness by this campaign = Immersive.
A camera mounted single-point stereo microphone with X/Y cardioids is about as far as one can possibly get from immersive audio this side of single channel mono.
[/rant]
That and the 10yr warranty confim to me their intended target audience is videography (no suprise there) which I translate as convenience, ease of use and a decent warranty being of far far greater importance than sound quality.
I completely agree with all of these points. Where and when did X/Y cardiods become the default pair of mics? It's usually not the best thing to do unless you're very close. I was lucky enough to discover the benefits of spaced omnis on my own years ago, and more recently when I discovered this board you and other helpful people here educated me in SZ techniques to make natural sounding recordings with cardiods. I am constantly trying to convince other audio-head friends, some of whom own very expensive mics, to stop using X/Y in every situation!
Wouldn't it be just about as easy to make something like this Rode setup, but have the mics aimed outwards in an ORTF or DIN-A sort of arrangement? It wouldn't be quite as compact, but I imagine the results would sound better for the majority of recordings it's used for.
As you said, it's aimed toward the video market, and maybe things like this are concerned with mono compatibility, which I suppose X/Y is best for.