No doubt Panasonic has the best glass out there. Pioneer & Toshiba also use their glass. They will typically have the best pictures. I look at the blacks & whites to get a good idea of the pic quality. Go look at them at the store side by side, keep in mind the signal is usually split 80 times so it is crap. Also check the pic settings, they are always jaked up to 80-100% b/c of the bright showroom lights. Drop the contrast & brightness down to 50% or so & watch TV for a while, you will see what you like then in as close a setting to your own house.