You running XP or higher? if so just plug in the reader and let windows find it. It will show just like any other drive in your My Computer, then just right click the drive and go to click on format, pick quick format and let it run.
Are you sure the "Ultra" cards will work? That may be the issue.
Did you buy your R-09 from BPM music? If so I would call them first if I were you.
h4nk3f4n