Again, any of you are more than welcome to come to my house & do whatever test you like & see if I can tell a difference. I say my house because I am very familiar with my system. Please take me up on my offer, if I am wrong I will gladly admit it. I have no problem admitting fault but I have already done the test, you are mentioning what another store told you about gear you have but they may not have heard. Come over here & perform the test, tell me the results then. I have performed this test blind or not & there is an audible difference, until you do the same I don't feel you can comment.
Also, have you ever OWNED a set of high quality cables? I don't mean listened in a session or two, I mean owned & paid for with your hard earned money? Unless you have owned a set & swapped them out at will you really are only going of speculation of someone elses opinion. I can respect that you have a relationship with a retailer so you trust there opinion but quite frankly until you do the test yourself you can not pass judgement. Nick is one of my closest friends but he & I are on two totally separate worlds when it comes to audio & perception. Doesn't make him a bad guy or you but until you do the test yourself please do not pass judgement on someone else's claims. In my opinion, the original authors reward claim was ridiculous & I feel not based in actual fact or taken out of true context.
Finally I do feel that for $7250 those cables better make me dance & hover above the listening room but to say that all wire sounds the same is preposterous at best & really shows a short sightedness that I am uncomfortable with personally from my own experience. Regardless, if you don't believe it you don't have too but again, I think you should take the test yourself & see if it improves your system at all, if it does it is a win win, if it doesn't then you can resell or return your cables with no harm done. In the end it is all about improving your home system to better your enjoyment.