Tim, Not sure what is going on the the PC not seeing the JB3. These are the exact steps I took:
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1) Go to "Control Panel" and remove the Creative software.
2) Then go to C:\Program Files\Creative and delete as many left over folders/files you can.
3) Reinstall the Creative disc on the PC.
4) Install the Creative NOMAD Explorer (Version 3.01.10)
5) Reboot the PC and see if it works. (Try with the JB3 powereed on and plug in the USB cable. If this doesn't work, try to plug in the cable and then power on the JB3.
Still having problems seeing the JB3 after this then try the Certified Windows XP drivers for Creative NOMAD Jukebox 2,3, Zen and Zen USB 2.0, version 1.20.04c.
Best of luck,
Todd